Email. You could argue that email has been around for quite a while now and is not a new form of communication. Yet there are still travel companies who do not use it to its full potential and instead still do most of their communication via phone or post. Those companies who have embraced this technology, such as Oceania Cruises,  are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.

Booking online. There are lots of companies now following the trend of taking their whole booking process online and making it automated. People tend to want things quicker, cheaper and more simple these days and the newest online systems are giving the people what they want.  Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises sector, will soon struggle

Social media. There has been a lot of unavoidable buzz about social media and also a lot of criticism with regard to its actual potential. However, companies that are at the top of their game or willing to keep an open mind, much like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is set to be a big player in the industry as people can follow individual companies and get instant information on the latest offers they are providing that minute