Communication is clearly the life blood of any trading organisation, you only have to ask anyone in the city to realise this. They need to have their finger on the pulse and their ear to the ground in order to get a lead or a jump on the market before everyone else. This information tends to come from a great deal of sources, including mediums such as press releases, business statements, cable news channels and many more. These mediums have served traders well previously but they are always on the lookout for more convenient and pioneering methods for getting and giving information. The phenomenon that is Twitter is now being adopted by city traders according to National Austalia Bank (NAB), as a means of staying connected to those in the know.
Twitter has been termed a ‘micro-blogging’ entity, where people are limited to posts of 160 characters. This is something that traders really like about the site as it forces posts to be concise and avoid waffle. Users within a certain niche, such as the Beacon sector, can follow other Twitter members who they want to receive updates from, and can themselves be followed. In the modern world of city trading where companies world in global markets, people from various different countries, sectors and time zones need to have easy communication channels. This is made possible via Twitter, which allows various information and media outlets to communicate and feed off each other, often supplying information as it develops and without bias.
Some people have voiced concerns that Twitter could be used as a platform for insider trading as messages can be sent out privately to people using the site. Although supporters such as this multicore cables business are quick to point out that this was always possible via email and the real power comes from the ability to alert hundreds of thousands of people publically, which of course can be monitored for underhanded dealings if necessary
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Tags: Austalia·Cable News·City Traders·communication·Communication Channels·Ear To The Ground·email·finance·Finger On The Pulse·Global Markets·Hundreds Of Thousands·Insider Trading·Life Blood·Media Outlets·Mediums·Multicore Cables·Nab·National Austalia Bank·News Channels·social·Time Zones·trading·twitter·Waffle
The holiday and travel industry is among the most rapidly developing out there. This is necessary because of the level of competition in the industry and the evolving travel tastes of consumers. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Here we look at 3 advances in communications that travel companies are using to stay one step ahead of the game
Email. You could argue that email has been around for quite a while now and is not a new form of communication. Yet there are still travel companies who do not use it to its full potential and instead still do most of their communication via phone or post. Those companies who have embraced this technology, such as Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.
Booking online. There are lots of companies now following the trend of taking their whole booking process online and making it automated. People tend to want things quicker, cheaper and more simple these days and the newest online systems are giving the people what they want. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises sector, will soon struggle
Social media. There has been a lot of unavoidable buzz about social media and also a lot of criticism with regard to its actual potential. However, companies that are at the top of their game or willing to keep an open mind, much like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is set to be a big player in the industry as people can follow individual companies and get instant information on the latest offers they are providing that minute
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Tags: Billing Info·business·Buzz·Communication Companies·Communication Methods·Communications·Consumers·Contact·email·Game·Holiday Travel·Luxury Cruises·Oberoi Nile Cruises·Oceania Cruises·People·phone·Regard·Rewards·social media·Tastes·Travel Bookings·Travel Companies·Travel Deal·Travel Industry